August 22, 2023

Why is Alt Text Important?

Ever wondered, 'What is the alt text?' when browsing website images? Dive into our latest post as we demystify alt text, its crucial role in SEO, and why every digital marketer should prioritize it. From boosting accessibility to enhancing image search rankings, we break down everything you need to know about this often overlooked but essential website feature.

Why is Alt Text Important?

What is Alt Text? Understanding Its Importance for SEO and Its Relevance for Los Angeles Businesses

In today's digital age, businesses must prioritize their online presence to stay relevant and ahead of the competition. One aspect that often goes unnoticed but is critical for search engine optimization (SEO) is alt text. This simple addition to your website can significantly impact how your website ranks on search engines, making it all the more essential for businesses, including those in the bustling city of Los Angeles.

What is Alt Text?

Alt text, short for "alternative text," refers to the description assigned to an image on a website. This text acts as a placeholder in case the image doesn't load or when a user relies on a screen reader due to visual impairments.

For instance, if you have an image of the iconic Hollywood sign on your Los Angeles-based business website, instead of leaving the image tag empty, you'd use alt text like "Picture of the Hollywood Sign in Los Angeles." This helps search engines and users understand the content of the image.

Importance of Alt Text for SEO

  • Enhances Accessibility: Alt text is essential for users who rely on screen readers. When these devices come across an image, they read out the alt text to describe the image's content. Without this, visually impaired users might miss out on crucial information.
  • Boosts SEO Performance: Search engines use alt text to better understand the content of a webpage. By accurately describing images using alt text, you give search engines more context about your page's content, which can improve your page's ranking for related keywords.
  • Reduces Bounce Rate: If an image fails to load, the alt text provides context about what the image is about. This keeps users from bouncing off the page out of confusion or frustration.
  • Improves Image Search Results: As search engines like Google crawl and index images, having descriptive alt text can help your images rank higher in image search results.

Alt Text and Los Angeles Businesses

Los Angeles is a city teeming with diverse businesses, from film production companies in Hollywood to chic boutiques in Beverly Hills. For LA businesses, using local references in their alt text can be a strategic move. Here's why:

  • Local SEO Boost: By including LA-centric alt text, businesses can rank higher in local searches. For example, a Santa Monica seafood restaurant might include images with alt text like "Fresh seafood platter in Santa Monica."
  • Engaging Locals and Tourists: Los Angeles is a popular tourist destination. Using LA references can capture the attention of tourists looking for local experiences or services.
  • Showcasing Local Identity: For businesses that are intrinsically linked to LA culture, like a Hollywood studio tour company, alt text like "Behind-the-scenes Hollywood studio tour" emphasizes the local flavor and attracts relevant audiences.


While it might seem like a minor detail, alt text is a crucial component of a well-optimized website. It ensures that all users, regardless of their abilities, can fully experience your site. Moreover, for businesses in dynamic cities like Los Angeles, incorporating local references in alt text can be a game-changer, enhancing visibility in a competitive market. As with all SEO practices, the key lies in being genuine, descriptive, and keeping the user's experience in mind.

What is mrla media SEO & DIGITAL MARKETING?

Meet Johnny La, Your SEO & Digital Marketing NERD

MRLA Media SEO & Digital Marketing is an expert marketing agency in Los Angeles. Our founder, Johnny La, has been in the digital marketing industry for over 2 decades. His passion for digital marketing began in the late 90s when he designed his first website for his computer science teacher. Johnny moved to Los Angeles in 2014, where he fell in love with what the incredible city has to offer. Since then, he has worked with numerous clients in various industries, helping them grow their businesses through effective digital marketing strategies.​ Johnny is also a SAG-AFTRA actor, and has been in film & television, interviewed in the press, spoken on multiple podcasts, and is an active influencer in the city of Los Angeles.

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