July 30, 2023

Local SEO in Los Angeles vs. National SEO

Search Engine Optimization (SEO) is an indispensable aspect of digital marketing that helps businesses improve their online visibility and attract organic traffic. When implementing an SEO strategy, it's crucial to consider the geographic scope of your target audience.

Local SEO in Los Angeles vs. National SEO

For businesses in Los Angeles, the choice between local SEO and national SEO can significantly impact their success. In this blog, we will explore the differences between local SEO and national SEO, examine their unique benefits and challenges, and provide insights to help businesses in Los Angeles make an informed decision on which strategy aligns best with their goals and target audience.

Local SEO: Focusing on the Los Angeles Audience

Local SEO is a specialized SEO approach that targets a specific geographic location, such as a city or region. For businesses in Los Angeles, local SEO involves optimizing their online presence to rank higher in local search results when potential customers search for products or services in the Los Angeles area. Local SEO strategies typically revolve around improving visibility on Google Maps and Google's Local Pack, as well as other local directories.

Benefits of Local SEO in Los Angeles:

a) Targeted Audience: Local SEO helps businesses connect with a highly relevant and geographically targeted audience in Los Angeles, increasing the likelihood of converting local leads into customers.

b) Google My Business (GMB) Optimization: GMB optimization plays a crucial role in local SEO, allowing businesses to provide essential information, such as address, phone number, and business hours, to potential customers.

c) Local Citations: Local SEO involves building local citations on relevant directories, ensuring consistency in business information across the web and enhancing local search visibility.

d) Positive Reviews and Ratings: Encouraging positive reviews and responding to customer feedback can significantly influence local SEO rankings and boost online reputation.

Challenges of Local SEO in Los Angeles:

a) Competition: Local SEO in a populous and competitive city like Los Angeles can be challenging, as numerous businesses vie for visibility in local search results.

b) Location-Based Targeting: Businesses with multiple locations within Los Angeles may face difficulties in targeting specific neighborhoods or areas effectively.

c) Limited Reach: Local SEO strategies may limit the potential to attract customers from outside the targeted location.

National SEO: Reaching a Broader Audience

National SEO, on the other hand, is a broader SEO approach that targets a national or international audience. This strategy is suitable for businesses with a wide customer base across various locations, including Los Angeles. National SEO focuses on ranking higher in organic search results on a national or global scale.

Benefits of National SEO:

a) Broader Reach: National SEO allows businesses to reach a wide audience across different regions and cities, maximizing potential customer reach.

b) Brand Awareness: Achieving higher rankings in national search results enhances brand visibility and recognition on a larger scale.

c) Keyword Diversity: National SEO strategies can target a diverse range of keywords and topics to capture a broad spectrum of potential customers.

d) E-commerce Opportunities: For businesses with online stores, national SEO opens doors to e-commerce opportunities beyond the local market.

Challenges of National SEO:

a) Intense Competition: National SEO involves competing with numerous businesses targeting the same keywords and topics on a national level, making it highly competitive.

b) Resource Intensive: National SEO requires substantial resources, including time, budget, and manpower, to execute effective campaigns on a broader scale.

c) Local Relevance: Achieving local relevance and personalized content for different regions can be challenging, especially for businesses with multiple locations.

3. Integrating Local and National SEO: The Hybrid Approach

For many businesses in Los Angeles, a hybrid approach that combines elements of both local and national SEO can yield optimal results. By integrating local and national SEO strategies, businesses can establish a strong local presence in Los Angeles while still reaching a broader audience.

Benefits of the Hybrid Approach:

a) Local Relevance: By focusing on local SEO for Los Angeles, businesses can attract local customers and build a loyal customer base in the city.

b) Nationwide Visibility: Implementing national SEO tactics ensures the business remains visible to potential customers across the country or internationally.

c) Geotargeted Campaigns: Hybrid strategies allow businesses to run targeted campaigns specific to Los Angeles while simultaneously catering to broader campaigns for national reach.

d) Data-Driven Insights: Integrating both strategies allows businesses to access a wealth of data and insights from both local and national markets, facilitating data-driven decision-making.

How to Choose the Right SEO Strategy for Los Angeles

Choosing between local SEO and national SEO (or a hybrid approach) depends on various factors, including business goals, target audience, and resources. Consider the following steps to make an informed decision:

a) Define Your Target Audience: Determine whether your primary target audience is based in Los Angeles or if you have a broader national or international reach.

b) Assess Local Competition: Evaluate the level of competition in the Los Angeles market and the potential for your business to stand out in local search results.

c) Understand Customer Behavior: Analyze how customers in Los Angeles search for products or services similar to yours and whether they prioritize local businesses.

d) Evaluate Resources: Assess your budget, manpower, and time available for SEO efforts to determine if you can execute a comprehensive national SEO campaign.

e) Consider Long-Term Goals: Align your SEO strategy with your long-term business goals, taking into account the potential growth and expansion of your business.


In the dynamic digital landscape, choosing the right SEO strategy is essential for businesses in Los Angeles to achieve maximum online visibility and connect with their target audience effectively. Local SEO allows businesses to target a specific and relevant audience in Los Angeles, while national SEO provides the opportunity to reach a broader audience on a national or international scale. Businesses can also benefit from a hybrid approach, integrating both local and national SEO tactics for the best of both worlds. By understanding the differences between local and national SEO and considering their unique benefits and challenges, businesses can make an informed decision to develop a successful SEO strategy tailored to their goals and target audience in Los Angeles and beyond.

Additional Off-Page SEO Topics

Off-Page SEO: Elevating Your Website in Los Angeles

Unlocking the Power of Backlink Building Strategies for SEO

Social Media Signals: The Impact on SEO and Beyond

The Power of Influencer Outreach in Los Angeles for SEO

Power of Guest Posting for Maximum SEO Exposure Guide

Unraveling the Importance of Directory Submissions for SEO

What is mrla media SEO & DIGITAL MARKETING?

Meet Johnny La, Your SEO & Digital Marketing NERD

MRLA Media SEO & Digital Marketing is an expert marketing agency in Los Angeles. Our founder, Johnny La, has been in the digital marketing industry for over 2 decades. His passion for digital marketing began in the late 90s when he designed his first website for his computer science teacher. Johnny moved to Los Angeles in 2014, where he fell in love with what the incredible city has to offer. Since then, he has worked with numerous clients in various industries, helping them grow their businesses through effective digital marketing strategies.​ Johnny is also a SAG-AFTRA actor, and has been in film & television, interviewed in the press, spoken on multiple podcasts, and is an active influencer in the city of Los Angeles.

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