September 7, 2023

How to Find and Select the Right SEO Keywords

In the bustling digital landscape of Los Angeles, choosing the right SEO keywords can make or break your online visibility. Dive into MRLA Media's expert guide to discover the art and science of finding and selecting keywords that resonate, ensuring your LA business stands out in the crowd.

How to Find and Select the Right SEO Keywords

How to Find and Select the Right SEO in Los Angeles Keywords: A Guide from MRLA Media

The heart of every successful SEO strategy lies in choosing the right keywords. These keywords can determine how your website ranks, how much organic traffic you receive, and, ultimately, how many conversions you can drive. But with the vast digital landscape of Los Angeles, how do you ensure your business stands out?

At MRLA Media, we've been helping LA businesses shine online for years. In this guide, we'll share some of our proven methods for finding and selecting the right SEO keywords. Let's dive in.

Understand Your Audience

Before anything else, it’s crucial to understand who your audience is. What are their needs? What are they searching for? Los Angeles is a diverse city with unique search patterns. By understanding these patterns, you can tailor your content to meet your audience's needs.

Use Keyword Research Tools

There are several tools out there that can help you identify potential keywords. We recommend trying out SEMrush, a very popular tool used by many SEO specialists to perform keyword research. These tools can give you insights into search volume, competition, and related keyword suggestions.

Analyze the Competition

In a bustling metropolis like LA, competition can be fierce. Type your potential keywords into Google and see who’s ranking at the top. What keywords are they targeting? While you don't want to mimic them entirely, this can give you a good idea of the competitive landscape.

Focus on Long-tail Keywords

While short, generic keywords might have high search volumes, they're often more competitive and less specific. Instead, consider long-tail keywords – longer, more specific keyword phrases. For instance, instead of targeting "Los Angeles shoes", consider "vintage leather shoes in downtown LA".

Think Local

Los Angeles is a vast city with numerous neighborhoods, landmarks, and nuances. Local SEO is a game-changer. Consider keywords that focus on specific areas, landmarks, or neighborhoods. "Echo Park digital marketing" or "SEO services near the LA River" could be potential gold mines.

Prioritize Relevance

It's easy to get lured into targeting high-volume keywords even if they aren't 100% relevant to your business. But remember: relevance is key. Ensure that the keywords you target are pertinent to your offerings and resonate with what your audience is looking for.

Monitor and Adjust

SEO is not a set-it-and-forget-it strategy. It requires consistent monitoring and adjustment. Once you’ve selected and optimized around certain keywords, monitor their performance. Are they driving traffic? Are visitors converting? If not, it might be time to adjust your strategy.


Finding and selecting the right SEO keywords is a blend of art and science. It requires understanding your audience, leveraging tools, thinking locally, and always keeping an eye on the ever-evolving digital landscape of Los Angeles.

At MRLA Media, we've honed our keyword research strategy over years of experience in the LA market. If you’re looking to boost your online presence, reach out to us today. Let's make your business a shining star in the city of angels!

What is mrla media?

Meet Johnny La, Your SEO & Digital Marketing NERD

MRLA Media is a local SEO expert & digital marketing agency in Los Angeles. Our founder, Johnny La, has been in the digital marketing industry for over 2 decades. His passion for digital marketing began in the late 90s when he designed his first website for his computer science teacher. Johnny moved to Los Angeles in 2014, where he fell in love with what the incredible city has to offer. Since then, he has worked with numerous clients in various industries, helping them grow their businesses through effective digital marketing strategies.​ Johnny is also a SAG-Aftra actor, and has been in film & television, interviewed in the press, spoken on multiple podcasts, and is an active influencer in the city of Los Angeles.

A Must Read! - How To Increase Your Business With SEO:


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