July 28, 2023

How Blogging Can Help You Gain Natural Backlinks in 2023

In the ever-evolving world of digital marketing and search engine optimization (SEO), one thing remains constant: backlinks are crucial for improving your website's search engine rankings. In 2023, gaining natural backlinks has become more critical than ever as search engines continue to refine their algorithms to reward quality content and genuine connections. One effective strategy to secure those coveted backlinks is through blogging.

How Blogging Can Help You Gain Natural Backlinks in 2023

In this blog, we'll explore how blogging can help you gain natural backlinks in 2023 and provide actionable tips to maximize your link-building efforts.

Create Valuable and Engaging Content

The foundation of any successful blog-driven backlink strategy is to consistently publish high-quality, valuable, and engaging content. With an abundance of information available online, readers are more discerning about what they consume. By crafting well-researched and informative articles, you establish yourself as an authority in your niche, making it more likely for others to link to your content as a credible source.

Focus on User Intent and Search Intent

In 2023, search engines have become exceptionally adept at understanding user intent and providing relevant results. When blogging, keep this in mind by creating content that aligns with both user intent and search intent. Addressing specific queries and concerns of your target audience increases the likelihood of your blog being cited as a reference by other websites, earning you valuable natural backlinks.

Leverage Data and Infographics

Data-driven content and infographics are highly shareable and often linked to by other websites looking to present credible statistics and visual content. Conduct your own research, gather relevant data, and present it in a visually appealing infographic format. This combination of original research and engaging visuals can attract backlinks from authoritative websites in your industry.

Build Relationships with Other Bloggers

Collaboration and relationship-building are essential elements of a successful blogging and backlink strategy. Connect with other bloggers and influencers in your niche through networking, guest posting, and engaging with their content. Genuine relationships can lead to natural backlinks as bloggers are more likely to reference and link to their peers' content when it adds value to their own audience.

Utilize Social Media and Email Outreach

In 2023, social media remains a powerful tool for promoting your blog content and reaching a broader audience. By sharing your blog posts on social platforms, you increase the chances of your content being discovered and shared, leading to potential backlinks. Additionally, using email outreach to connect with relevant websites and bloggers can result in natural backlinks if your content aligns with their interests.

Optimize for Mobile Devices

As mobile usage continues to dominate internet traffic, search engines prioritize mobile-friendly websites. Ensure that your blog is responsive and optimized for mobile devices, making it accessible to a larger audience and increasing the chances of other websites linking to your mobile-friendly content.

Monitor and Analyze Your Backlink Profile

Constantly monitor your backlink profile to identify new backlinks and potential opportunities for further engagement. Use SEO tools to track and analyze your backlinks, keeping an eye on their quality and relevance. This data will help you refine your blogging and link-building strategy, ensuring you stay on the right track.


In 2023, natural backlinks are a vital factor in improving your website's visibility and search engine rankings. Blogging remains one of the most effective and sustainable ways to gain those valuable backlinks. By consistently producing high-quality, informative content, building relationships within your niche, and leveraging social media and email outreach, you can attract natural backlinks that will not only boost your SEO efforts but also solidify your authority and reputation in your industry. Remember, the key to successful link-building lies in providing value to your audience and establishing genuine connections within your community. Happy blogging and happy link-building!

What is mrla media?

Meet Johnny La, Your SEO & Digital Marketing NERD

MRLA Media is a local SEO expert & digital marketing agency in Los Angeles. Our founder, Johnny La, has been in the digital marketing industry for over 2 decades. His passion for digital marketing began in the late 90s when he designed his first website for his computer science teacher. Johnny moved to Los Angeles in 2014, where he fell in love with what the incredible city has to offer. Since then, he has worked with numerous clients in various industries, helping them grow their businesses through effective digital marketing strategies.​ Johnny is also a SAG-Aftra actor, and has been in film & television, interviewed in the press, spoken on multiple podcasts, and is an active influencer in the city of Los Angeles.

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