July 26, 2023

History of SEO: Ancient Algorithms to Modern Strategies

In the vast and ever-evolving realm of the internet, search engine optimization (SEO) stands as the driving force behind website visibility and digital success. Over the years, SEO has undergone a fascinating journey, evolving from basic strategies to a complex and dynamic discipline that shapes the online landscape.

History of SEO: Ancient Algorithms to Modern Strategies

In this blog, we will take a captivating journey through time, exploring the historical milestones that have paved the way for modern SEO practices.

The Dawn of Search Engines: The history of SEO can be traced back to the early days of the internet when the first search engines emerged. In 1990, Archie, considered the first-ever search engine, indexed file names to help users find specific files. However, it wasn't until 1993 that the world witnessed the birth of a true search engine - W3Catalog, created by Oscar Nierstrasz at the University of Geneva.

The Rise of Yahoo! and Directory-Based Search: As the internet continued to expand exponentially, more search engines entered the scene. Yahoo! was founded in 1994, initially functioning as a directory rather than a crawler-based search engine. Human editors manually indexed websites into categories, which formed the foundation of early SEO efforts.

The Advent of Google and Algorithmic Search: In 1998, Google revolutionized the search engine landscape with its innovative PageRank algorithm, developed by Larry Page and Sergey Brin. This algorithm ranked websites based on the number and quality of links pointing to them. This shift from manual indexing to algorithmic search laid the groundwork for SEO as we know it today.

The Wild West of Early SEO: As the internet grew, webmasters started employing techniques to manipulate search rankings. Early SEO was dominated by keyword stuffing, hidden text, and link farming. These techniques exploited search engine algorithms, leading to poor user experiences and deceptive results.

The Birth of White Hat and Black Hat SEO: In response to abusive SEO practices, the industry began differentiating between White Hat SEO, using ethical optimization techniques, and Black Hat SEO, employing manipulative tactics to achieve higher rankings. Search engines continuously updated their algorithms to penalize black hat practices and reward quality content.

The Impact of the Dot-Com Bubble: The late 1990s saw a surge in internet-based companies, leading to the infamous dot-com bubble. After the bubble burst in the early 2000s, many businesses reevaluated their online strategies, prompting a shift towards more refined and user-focused SEO practices.

The Rise of Content and User Experience: Google's constant algorithm updates, including Panda, Penguin, and Hummingbird, emphasized the importance of content quality, relevance, and user experience. Websites that delivered value to users began to thrive, while those with thin content and spammy links suffered penalties.

Mobile Optimization and the Mobile-First Index: As mobile devices became ubiquitous, Google recognized the need to prioritize mobile-friendly websites. The Mobilegeddon update in 2015 significantly impacted rankings for non-mobile-friendly sites, pushing businesses to adopt responsive designs and improve mobile user experiences.

Voice Search and the Age of AI: The rise of virtual assistants and voice-activated devices brought voice search into the spotlight. This introduced new challenges for SEO, as search queries became more conversational and long-tail keywords gained importance. AI-powered algorithms, like RankBrain, further refined search results based on user intent.

The Era of E-A-T and Expertise: In 2018, Google's Medic update brought a stronger focus on expertise, authoritativeness, and trustworthiness (E-A-T) of websites. This update especially impacted health and finance niches, demanding authoritative content from reputable sources to rank higher.

The Rise of Featured Snippets and Zero-Click Searches: Featured snippets, answer boxes, and knowledge graphs changed the way users interact with search results. While providing quick answers reduced click-through rates for some websites, it also offered opportunities to capture position zero, gaining visibility even without clicks.


From humble beginnings as basic directory listings to complex algorithms that cater to user intent, the history of SEO is an ever-evolving tale of technological advancements, ethical refinements, and the quest for user-centricity. As we move further into the digital age, SEO will continue to adapt, empowering businesses to reach their online potential and helping users find the information they seek with ease. Consider working with an agency such as MRLA Media for your SEO needs. Understanding the historical journey of SEO reminds us that success in the digital realm requires embracing change, staying updated with algorithmic developments, and delivering valuable content that enriches the lives of users across the globe.

What is mrla media SEO & DIGITAL MARKETING?

Meet Johnny La, Your SEO & Digital Marketing NERD

MRLA Media SEO & Digital Marketing is an expert marketing agency in Los Angeles. Our founder, Johnny La, has been in the digital marketing industry for over 2 decades. His passion for digital marketing began in the late 90s when he designed his first website for his computer science teacher. Johnny moved to Los Angeles in 2014, where he fell in love with what the incredible city has to offer. Since then, he has worked with numerous clients in various industries, helping them grow their businesses through effective digital marketing strategies.​ Johnny is also a SAG-AFTRA actor, and has been in film & television, interviewed in the press, spoken on multiple podcasts, and is an active influencer in the city of Los Angeles.

Recent Blog Posts

June 21, 2024
In today's digital landscape, where consumers are inundated with content from countless brands, maintaining a consistent brand voice and visual identity is crucial. Consistency not only helps in building a recognizable and trustworthy brand but also fosters a deeper connection with your audience. This article hosted by MRLA Media explores the importance of maintaining a unified brand voice and visual identity across various social media channels and offers practical tips to achieve this goal.
June 2, 2024
Discover how video content can elevate your social media strategy and engage your audience like never before. Learn platform-specific tips and best practices to maximize your brand’s visibility and impact in our latest MRLA Media blog.
April 30, 2024
Discover why Google Ads is essential for boosting brand awareness in today's competitive digital landscape. Learn how strategic targeting, measurable impact, and unparalleled visibility can transform your business with MRLA Media's latest blog.