August 4, 2023

Can SEO be Considered Marketing?

In the competitive digital landscape of Los Angeles, businesses are continuously looking for effective ways to stand out. One approach that often emerges is Search Engine Optimization (SEO), a technique that has gained considerable traction over the years. But can SEO be considered marketing? With insights from MRLA Media, a leading Los Angeles SEO agency, we seek to answer this question.

Can SEO be Considered Marketing?

SEO Defined

SEO, or Search Engine Optimization, refers to the practice of enhancing a website's visibility in search engine results pages (SERPs). It involves various techniques such as keyword optimization, quality content creation, and building high-quality backlinks, all designed to improve a site's organic ranking in search engines.

SEO as a Form of Marketing

To answer the question, "Can SEO be considered marketing?" we must understand the fundamental goal of marketing: to promote and sell products or services. By improving a website's visibility in search engines, SEO undoubtedly helps accomplish this goal.

Therefore, SEO can indeed be considered a form of digital marketing – more specifically, a subset of inbound marketing. It is a strategic method that attracts potential customers to your business organically, without direct selling efforts. By positioning your website in front of users who are actively searching for information related to your products or services, SEO increases the chances of converting these users into customers.

The Role of SEO in Los Angeles' Digital Marketing Landscape

In a digitally-driven city like Los Angeles, SEO plays a significant role in the marketing strategies of many businesses. Given the city's competitive nature, it's crucial for companies to utilize SEO to enhance their online presence. Effective SEO practices can help Los Angeles businesses reach their target audience, increase website traffic, and boost conversions – all integral components of a successful marketing campaign.

SEO Expertise with MRLA Media

Navigating the complexities of SEO can be challenging for businesses of all sizes. That's where MRLA Media steps in. As an established SEO agency in Los Angeles, we provide comprehensive SEO services designed to improve your website's search engine ranking, increase visibility, and drive organic traffic.

At MRLA Media, we believe in the power of SEO as a crucial marketing tool. We use advanced, data-driven SEO techniques to create customized strategies that align with your business goals. Our team of SEO experts is committed to delivering solutions that not only boost your online presence but also provide a significant return on investment.


To sum up, SEO is not only a powerful digital marketing tool but also a cornerstone of any successful marketing strategy. In the competitive Los Angeles digital scene, leveraging SEO is essential for businesses looking to establish a strong online presence. With the expertise and guidance of MRLA Media, you can effectively navigate the world of SEO, positioning your business for success in the City of Angels.

What is mrla media?

Meet Johnny La, Your SEO & Digital Marketing NERD

MRLA Media is a local SEO expert & digital marketing agency in Los Angeles. Our founder, Johnny La, has been in the digital marketing industry for over 2 decades. His passion for digital marketing began in the late 90s when he designed his first website for his computer science teacher. Johnny moved to Los Angeles in 2014, where he fell in love with what the incredible city has to offer. Since then, he has worked with numerous clients in various industries, helping them grow their businesses through effective digital marketing strategies.​ Johnny is also a SAG-Aftra actor, and has been in film & television, interviewed in the press, spoken on multiple podcasts, and is an active influencer in the city of Los Angeles.

A Must Read! - How To Increase Your Business With SEO:


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