/ Service 03
Google Ads.
PPC that chases intent, not clicks.
Google Ads works when campaigns are built around actual purchase intent and continuously optimized with real performance data. We design and manage campaigns that focus on the keywords, audiences, and ad formats most likely to drive qualified leads.
What's included
Campaign strategy
Account structure, campaign types, and budget allocation aligned to your business goals.
Keyword targeting
Intent-based keyword research with tight match-type control and a disciplined negative keyword list.
Ad copy & creative
Responsive search ads and assets designed to improve relevance and quality score.
Ongoing optimization
Weekly checks, monthly reporting, and continuous refinement based on conversion data.
How we work
Step 01
Audit
If you have an existing account, we start with a thorough audit to find the wins and the waste.
Step 02
Launch
We rebuild or build from scratch with a tight structure and proper conversion tracking.
Step 03
Optimize
We iterate weekly — negative keywords, bid adjustments, ad copy tests, landing page feedback.
Common questions
What's a realistic monthly ad budget to get started?
For most local service businesses, we recommend a minimum of $1,500/month in ad spend so there's enough data to optimize on. Lower budgets can still work in niche markets.
Do you require a contract?
Month-to-month. We earn the work every month. If we're not delivering, you should be able to leave without penalty.
Can you also handle landing pages?
Yes. We often pair Google Ads with conversion-focused landing pages built under our Web Design service. Tight feedback loops between ads and pages drive the best results.